Jerry Bell, owner of Pizza Bell in Elk Grove, CA, for 22 years, used SpeedMail to send 470 reminder cards to customers in his SpeedLine database who hadn’t ordered in 30 or 60 days.
In the following month:
• 174 of those “lost” or “lazy” customers placed an order
• They ordered 185 times
• Total sales to postcard recipients in the month following the mailing: $10,848.33.

Jerry’s response:

"Mailing to my own customers really opened my eyes. I didn't get this type of response with other, less targeted, direct mail offers. It's phenomenal."